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SOLD OUT!
A hands-on one-day course covering everything you need to know to
start blogging. We will take you through the practical steps of
starting up and developing your blog. Learn how to drive traffic to
your website, establish your expertise, take control of your online
presence, and create conversations with others.
The main topics we’re covering are:
- What is a blog and why blog?
- What a blog can do for your business
- Launching and maintaining your blog
- Choosing and using keywords
- Tips and tricks on generating content painlessly
- The 28 types of blog posts
- How to make money from your blog
- Case studies of successful bloggers
- How to get readers: marketing your blog
- Why blogging is search engine friendly
- Blogging as social media marketing
This is a very practical and hands-on workshop suitable for
beginners and new bloggers as well as those who’ve started blogging and
would like a boost. The course takes you through a series of practical
exercises getting your blog up and running and working for you.
You will need to:
- Bring your own laptop or book one with us beforehand
- Have a blog already set up, and some idea how to use it. If you haven’t already set up a blog we recommend attending our Build Your Website in a Day workshop on 15th December or booking a digital coaching session with us beforehand.
- Be prepared to spend some time on practical blog exercises and writing blog posts
While we recommend WordPress as a blogging platform, this workshop
is suitable for those using Typepad, Blogger, Drupal, Livejournal or
any other blogging platform or content management system that allows
regular addition of content. Note however that this workshop is about writing your blog not the technical aspects of the blogging software..
You’ll come away with
- A blueprint for your blog – its purpose, audience, tone, voice and keywords
- A selection of blog posts you’ll have written, to start you off
- A workbook of the 28 types of blog post and BONUS EXTRA blog prompts so you’ll never again be short of things to blog about!
Tutor Helen Whitehead has been teaching how to write for the Web for
over 15 years. She has been blogging for 8 years for herself and for
others and you can find her current blog at www.reachfurther.com.
The perfect training combination: get yourself set up with a
blog ready for this workshop by attending our Build Your Website in a
Day workshop on 15th December.
Capitalise on your
kickstart with blogging by following up the course with 3 months'
online support in our Reach Further community, with weekly emails of
tips, hints and topical ideas, extra blog prompts, feedback on draft
blog posts from our experienced blogging tutor, and support to continue
to develop your blogging as an everyday habit until it becomes second
nature. All for an extra £200 (+VAT).
When & Where
Kirkstall House
1 Weaver Street
Kirkstall
LS4 2AU Leeds
United Kingdom
Friday, December 18, 2009 from 9:15 AM to 4:45 PM (GMT)
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Hosted By
Reach Further Ltd
Reach Further brings people together online to share, to work and to learn in online communities and social media networks.
Who we are
Reach Further helps businesses & individuals make the most of the social web through training courses, consultancy, & social media strategy creation & delivery.
We've been doing social media since before the term was invented. Our biggest online community - with 3 million members in 170 countries is 12 years old this year. We've also run an online community for the United Nations, and an open eLearning researchers group at http://elesig.ning.com - held up by the inspectorate as "the finest example of a sustainable community on the web."
What we can do for you
We help your business make the most of social media. Using free tools and simple strategies we save you money and time whilst improving your brand, reach and reputation, and increasing your sales. We do this by helping you engage your customers in conversation.
We can show you how to make the most of social networking with value-for-money practical workshops and planning. And when you are ready to reach further, we can help with online communities, social networking, eLearning and remote working.
How we work
Reach Further works with businesses, public services, educational & membership organisations to adopt & embed social and collaborative technologies to deliver learning & commercial advantage.
